RealityMine, a leading global provider of mobile research technologies and behavioral data, today announced that it has named Dottye Gould-Smith as its new Director of Product Methods. She will be based in the company’s New York City office.
Gould-Smith joins from Media Behavior Institute where she was Executive Director of Operations and responsible for data quality, operational efficiency and performance of MBI’s panel operations. Prior to MBI, Gould-Smith spent 30 years with Arbitron where she was on the front lines of media research data collection, responsible for leadership of the phone centers, field operations and sampling operations.
“We are excited to have Dottye join the team and help us further advance our commitment to data quality,” said Garry Partington, RealityMine CEO. “With the depth of experience that Dottye brings, we are looking forward to working with her to set a new bar for data excellence within our company and the industry-at-large.”
In recent months, RealityMine has built its infrastructure and expanded its leadership and engineering teams. The company has nearly doubled its staff in the last six months growing from 38 employees at the beginning of 2015 to 80 today. This includes the addition of four C-level suite hires and other leadership roles to shape the future of the organization. The company has also expanded globally to include offices in LA, Silicon Valley, Chicago and Sydney in addition to New York and Manchester, UK.
RealityMine, founded by Garry Partington and Rolfe Swinton in 2011, has experienced more than 200% growth year on year with a focus on recurring revenue from their syndicated research products. They uniquely combine proprietary passive mobile metering technology with active eDiary and other in-the-moment survey tools to quantify the context of consumers’ daily lives and their media consumption behaviors.
RealityMine’s TouchPoints syndicated research service is used by major media agencies and owners for granular day in the life insights, cross-media audience flows and to track the consumer journey along the path to purchase. The TouchPoints data is unique in its ability to identify the role moods and emotions play in ad receptivity and motivation to purchase.
By the end of 2015, RealityMine will be capturing data from more than 50,000 people representing more than 350,000 days of data and generating nearly 1,000,000,000 behavioral data points per year. This will provide marketers with one of the richest behavioral and contextual databases available. RealityMine will be expanding its passive mobile/behavioral data collection to 20 new markets worldwide this year.
