6 December 2013 • Research Live
REALITYMINE ACQUIRES USA TOUCHPOINTS
UK — RealityMine, a provider of mobile passive behaviour tools and technologies, has announced its acquisition of media usage survey USA TouchPoints. USA TouchPoints, formerly operated by Media Behavior Institute (MBI), has been providing the US media industry with media planning data, including TV, radio, print, online and mobile, since 2010, when it was trialled by ESPN in the US…
Read more >>
