16% of American Super Bowl viewers found commercials to be the most enjoyable aspect of their experience.
In the USA we asked respondents every half hour what they were doing, who they were with, how they were feeling and a series of media specific questions. The results reveal some interesting insights for brand advertisers.
In this most recent Insight we look at who people were with whilst they watched the Super Bowl, how they were feeling whilst watching it and whether they stayed tuned in until the end.
The rise of handheld technology in the home, and growing social media penetration has given TV a new dimension in the way it can interact with its audience. In our latest consumer insight we look at the rise of second screen within the home.
RealityMine team swims the channel, how did mobile behaviour change?
What am I? I am an electronic device. I need regular feeding or I’ll die. I am carried with you everywhere. What am I?
It all started with a Nokia 6110 and Snake. A generation of teenagers trying to beat their own high score, buttons 2,4,6 & 8 considerably more worn than the rest. 14 years later and mobile gaming is a multi-million pound industry in its own right, tipped to end console gaming as we know it.
