In this insight, we look at how consumer context impacts the use of technology and is key to defining consumer receptivity.
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This week, RealityMine investigate the gender differences in second screen device use among TV viewers
This article describes RealityMine’s analysis of the emotional and advisory influencers of purchase decisions across numerous product and service categories.
The rapid evolution of today’s digital landscape has resulted in new media consumption habits dominating our working lunch breaks.
As the landscape of media consumption changes dramatically in the 21st century, RealityMine reveals how TV content consumption has changed over the past year.
Mobile phones are so embedded in everyday life that we often don’t consider the effect they have on our mood, or how the way we use them varies depending on how we are feeling.
The iPad celebrated their fourth year anniversary in 2014, at this point there was a great deal of speculation about the role of the device. With this in mind, RealityMine consider the changing applications of the tablet through data collected during June-July 2014.
RealityMine investigates working mother’s media consumption and how this defines the way in which brands can engage with and more importantly understand the American career mom.
The quadrennial event came to an end with Germany winning the World Cup – how did this turn of events influence American viewer’s behavior? Our data has revealed that US fans were two times more likely to feel bored while watching the match, read on for more insights into the behavior of US viewers.
