RealityMine has analysed the data collected from viewers of the USA vs Germany game. We found a large number of World Cup fans viewed the match from their workplace, that’s almost four times the number of in-office viewings of any of other World Cup games!
The World Cup 2014 may have ended but RealityMine will be sharing World Cup insights from our data all this week. Today we are looking at the behavior of Americans viewing the USA vs Belgium game.
There’s no doubt that July 4th is one of the most significant events in American history, what better way for RealityMine to mark this day than to dive into our data to share some insights into how the Americans of today spend Independence Day?
Mobile devices are increasingly being used to assist in all aspect of day to day life. RealityMine have investigated how Americans use technology in the office.
Almost 40% of people browsing travel sites do so on Mondays! RealityMine has used both USA TouchPoints e-diary and passive data to dig deep into the role that technology plays in the modern holiday planning process.
At 5PM March Madness viewers are hungry and play games on their mobiles during tournament viewing! Using passive mobile metering and USA TouchPoints e-diary data, RealityMine has revealed the mood and devices used across a viewer’s day.
Delving deeper into the behavior of March Madness viewers, RealityMine have used audio fingerprint technology and USA TouchPoints e-survey data to draw insights about snacking, recall of commercials, viewing methods and more.
RealityMine has investigated the media consumption of in-store shoppers in order to understand how they can be reached most effectively by advertisers at the point of sale.
March Madness is renowned for its popularity with advertisers; RealityMine have collected and analysed passive and e-diary data to gain an insight into the behavior, media consumption and emotions of the March Madness audience.
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