This week, RealityMine investigate the gender differences in second screen device use among TV viewers
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As the landscape of media consumption changes dramatically in the 21st century, RealityMine reveals how TV content consumption has changed over the past year.
Mobile phones are so embedded in everyday life that we often don’t consider the effect they have on our mood, or how the way we use them varies depending on how we are feeling.
The iPad celebrated their fourth year anniversary in 2014, at this point there was a great deal of speculation about the role of the device. With this in mind, RealityMine consider the changing applications of the tablet through data collected during June-July 2014.
RealityMine investigates working mother’s media consumption and how this defines the way in which brands can engage with and more importantly understand the American career mom.
There’s no doubt that July 4th is one of the most significant events in American history, what better way for RealityMine to mark this day than to dive into our data to share some insights into how the Americans of today spend Independence Day?
Almost 40% of people browsing travel sites do so on Mondays! RealityMine has used both USA TouchPoints e-diary and passive data to dig deep into the role that technology plays in the modern holiday planning process.
In our latest Consumer Insight, which is based on passively collected consumer behaviour analytics, we look at how consumers are using Android browsers.
Most market research is still performed using traditional Pen and Paper. Just yesterday I filled in a Gfk paper form for a recent car purchase, 8 pages of questions, but for some reason I still felt compelled to do it for no reason other than I liked the salesman at the dealer, which has already skewed the sample response!
