Background A major consumer product company was about to launch a new series of hair care products to two specific target audiences: women aged 18–30; and women aged 31-45. Previously,...
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Background The client, who has been a pioneering and leading market research company in Japan since 1960, creates globally unique and innovative business models that combine marketing "know how" with...
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Client Objective ICM was seeking the best in class mobile measurement solution to help a major network operator understand how mobile habits are set to change in the UK as...
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Background RealityMine collaborated with Behaviour & Attitudes (B&A), Ireland’s largest independent market research company, and Eircom. Objective To evaluate the relative values of active and passive research. We specifically looked...
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