RealityMine has analysed the data collected from viewers of the USA vs Germany game. We found a large number of World Cup fans viewed the match from their workplace, that’s almost four times the number of in-office viewings of any of other World Cup games!
At 5PM March Madness viewers are hungry and play games on their mobiles during tournament viewing! Using passive mobile metering and USA TouchPoints e-diary data, RealityMine has revealed the mood and devices used across a viewer’s day.
Delving deeper into the behavior of March Madness viewers, RealityMine have used audio fingerprint technology and USA TouchPoints e-survey data to draw insights about snacking, recall of commercials, viewing methods and more.
March Madness is renowned for its popularity with advertisers; RealityMine have collected and analysed passive and e-diary data to gain an insight into the behavior, media consumption and emotions of the March Madness audience.
In the USA we asked respondents every half hour what they were doing, who they were with, how they were feeling and a series of media specific questions. The results reveal some interesting insights for brand advertisers.
In this most recent Insight we look at who people were with whilst they watched the Super Bowl, how they were feeling whilst watching it and whether they stayed tuned in until the end.
Does Apple actually have a “maps problem”? Apple’s abrupt firing of Scott Forstall would suggest this was the case — the latest RealityMine data tells the story in more detail….
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