Use of Snapchat varies between Canada and the USA in terms of the context in which the app is used, the hours spent engaged with it per week, and concurrent purchase consideration — according to newly released data collected via TouchPoints USA and TouchPoints Canada.
Our latest infographic (below) provides insight into the social settings in which the app is used, as well which forms of media were most likely to be used concurrently, and how the mood of a user varies from daily life.
