14 December 2016 • strategy
Infographic: Understanding the Canadian grocery shopper
Filling up the basket for the next couple of days and making quick trips for urgent needs account for more than half of the grocery store visits Canadians make. That’s according to data from the rolling consumer study Touchpoints, in association with RealityMine. Fridays are the day for sales, while, unsurprisingly, Saturdays are most common for trips to stock up, according to the data…
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26 October 2016 • MediaPost
Streaming Content Soars: TV Sets Remain Top Device
Streaming of TV and video content continues to rise and while conventional TV sets continue to dominate the way consumers view it, digital devices — desktop/laptop computers, mobile devices and tablets — each are growing their share. In fact, in aggregate, digital devices have surpassed TV sets as the way consumers stream TV and video content…
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16 October 2016 • Radio Ink
Mindset, Mood, Feelings… And Sales
Radio brings a lot to the advertising table: unparalleled reach, powerful return-on-ad-spend, unique personalities, audio dominance, affordable presence, as well as onsite experiential and sampling opportunities, to name a few. While the majority of focus has been on the quantitative and qualitative aspects of the radio listener, little attention has been paid to the mindset, mood, and feelings the listener is experiencing at the time of commercial exposure, which plays a key role in advertising receptivity…
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5 October 2016 • Research Live
RESEARCH LIVE AWARDS SHORTLIST ANNOUNCED
UK — The finalists for the Research Live awards, part of the annual Market Research Society (MRS) awards, have been announced…
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25 September 2016 • Radio Ink
New Data Confirms Radio’s Dominance
The RealityMine 2016.1 USA TouchPoint data has just come out and it again confirms AM/FM’s audio dominance. The data is a combination of fieldwork conducted March-November 2015 and January-April 2016. We’ve written about USA TouchPoint research previously, as we’ve been fans of it since its inception due to its single-source, e-diary methodology. The following charts powerfully illustrate AM/FM radio’s continued importance within today’s audio universe and should be reviewed with each of our clients as it reflects the audio landscape as it exists today…
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20 September 2016 • BusinessCloud
PROFITS ON HOLD AS REALITYMINE PLOTS GLOBAL GROWTH
RealityMine chairman Simon Wilkinson says his data-gathering business is not yet turning a profit – but it is all part of the grand plan. Wilkinson, who originally came in as an investor, says all the potential profits are ploughed back into the company. “We have planned non-profitability so we’re investing for growth on a global level,” he told a BusinessCloud conference…
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12 September 2016 • Startups.co.uk
Are these the UK’s top 100 fastest-growing tech firms?
The UK’s 100 fastest-growing private technology companies have been announced in The Sunday Times’ annual Tech Track 100 index. A number of Startups 100 alumni made the list including Funding Circle, founded by Young Guns Samir Desai, James Meekings and Andrew Mullinger, in eighth place with 155.39% revenue growth, big data start-up RealityMine at 27 with 108.87% growth…
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7 September 2016 • Daily Research News Online
Telmar Includes USA TouchPoints Data in RFT Roll Out
Targeting and media planning specialist Telmar says marketers will now be able to estimate reach and frequency on its USA TouchPoints database, as it integrates the data with the roll-out of its ‘RFT’ time-spent-reach and frequency tool. USA TouchPoints combines MRI and RealityMine data to provide contextual and behavioral analytics on the changing patterns of media use…
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7 September 2016 • Research Live
TELMAR ADDS REACH AND FREQUENCY TO TOUCHPOINTS DATABASE
USA Touchpoints fuses MRI and RealityMine data to track where people are, what they’re doing, who they’re with, which media they’re using or being exposed to, how they’re feeling, which product categories and brands they consume, as well as passively capturing their digital and other real life behaviours every 30 minutes throughout the day…
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22 August 2016 • strategy
Infographic: Meet the Canadian traveller
We aren’t close to the dreaded Canadian winter yet, but vacation plans are likely already on the minds of many consumers across the country. But when it comes to travel, how we make our decisions, who we travel with (if anyone) and what media we’re consuming when we make our plans differs from demo to demo, according to data from the rolling consumer study Touchpoints, in association with RealityMine…
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18 July 2016 • Radio Ink
How To Convince Advertisers To Come Back To Radio
This past week we met with the president of a major auto dealer association. They had been using Radio and moved those radio dollars to cable and broadcast TV. They stressed that they had to be “re-sold” on the value of Radio. In this column, I’ve included the follow up e-mail to that meeting, which provides the advertiser with a plethora of vital radio data…
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5 July 2016 • Radio Ink
There Should Be No “Me” In Media
Lately, it seems that we’re running into some reluctance on the part of certain upscale car dealerships to include radio as part of their marketing mix. This reluctance appears to stem from a misguided belief that if someone subscribes to satellite radio and has a decent-sized bank account, they no longer listen to AM/FM radio. This thinking is not only flawed but is likely limiting a dealership’s revenue. Here’s why…
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8 June 2016 • QSR Magazine
Report: Hispanic Families Engage More with Fast Food
RealityMine, a leading global provider of mobile market research technologies and consumer analytics, unveiled a first look at its TouchPoints Hispanic data set with an examination of how the consumer segment engages with fast food. The analysis, which compared the TouchPoints Hispanic data set with that of the broader United States TouchPoints survey, found some significant differences between how the Hispanic consumer is engaging with fast food as compared to the overall U.S. population…
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6 June 2016 • Research Live
REALITYMINE APPOINTS RESEARCH & ANALYTICS DIRECTOR
CANADA – Market research tech and analytics company RealityMine has hired Paul Street to be director, global research and analytics. Street was most recently senior director of research at Bell Media and has also sat on various industry committees and boards including Numeris…
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25 April 2016 • Radio Ink
Radio’s Solid Position Within the Media Landscape
The following data is very important for radio managers and sellers to have. I’ve written about this research before and have been a huge fan of it since its inception. This is the first time this new data is being viewed, it just came out. The data on the charts below were taken from RealityMine’s USA TouchPoints. Their latest batch of data spans the second half of 2014 to January of 2016…
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12 April 2016 • Research Live
REALITYMINE APPOINTS CHIEF REVENUE OFFICER
Mobile market research technology and analytics company RealityMine has hired Tom O’Sullivan as its chief revenue officer. O’Sullivan was previously European vice-president, business development with Symphony Advanced Media. In total he has more than 25 years’ experience in media measurement working at Nielsen Media, Marketron Broadcast Solutions and Media Analytics Solutions…
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7 March 2016 • Research Live
EX-RESEARCH NOW CEO JOINS REALITYMINE BOARD
UK – Mobile market research tech and analytics company RealityMine has named Chris Havemann as a non-executive director. Havemann is the founder and former CEO of Research Now, leading its successful IPO in 2005. When Research Now was bought by e-Rewards in 2009 he became president and CEO of the merged business and filled those roles until 2011…
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4 March 2016 • Daily Research News Online
Research Now Co-Founder Joins RealityMine Board
Research Now co-founder and former CEO Chris Havemann has joined the Board of Manchester, UK-based research tech and consumer analytics specialist RealityMine as a Non-Executive Director. Established by Garry Partington and Rolfe Swinton in 2011, RealityMine combines active eDiary and other survey tools with proprietary passive behavioral metering technologies on mobile devices, tablets, PCs, and home routers, to analyse the context of consumers’ daily lives and their media consumption behaviour…
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23 February 2016 • USA Today
Cutting the Cord: A prime time for streaming?
A recent RealityMine survey of more than 7,600 U.S. viewers who get video on a TV or other device found that peak viewing happened between 8 p.m. and 9 p.m. local time. “People are creatures of routines and tend to have organized their lives and make pockets of time for relaxing and recreating,” said Rolfe Swinton, RealityMine’s co-founder and chief research officer. By building on that, Hulu’s weekly rollout of 11.22.63 episodes is “sensible,” he said, and could help “get people to come back on a repeated basis, building up the habit of using Hulu.”…
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15 February 2016 • MediaPost
Subscription Services Grab Lion’s Share Of Online ViewingCutting the Cord: A prime time for streaming?
Subscription streaming services such as Netflix, Hulu and Amazon take up nearly two-thirds of all online viewing, according to a new report. Streaming services have a 65% share of all online video viewing — with video sharing sites like YouTube and Vine at a “surprisingly low” share of 19% of total viewing, according to media researcher RealityMine…
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