Mobile phones are so embedded in everyday life that we often don’t consider the effect they have on our mood, or how the way we use them varies depending on how we are feeling.
Read More
The iPad celebrated their fourth year anniversary in 2014, at this point there was a great deal of speculation about the role of the device. With this in mind, RealityMine consider the changing applications of the tablet through data collected during June-July 2014.
RealityMine investigates working mother’s media consumption and how this defines the way in which brands can engage with and more importantly understand the American career mom.
The quadrennial event came to an end with Germany winning the World Cup – how did this turn of events influence American viewer’s behavior? Our data has revealed that US fans were two times more likely to feel bored while watching the match, read on for more insights into the behavior of US viewers.
RealityMine has analysed the data collected from viewers of the USA vs Germany game. We found a large number of World Cup fans viewed the match from their workplace, that’s almost four times the number of in-office viewings of any of other World Cup games!
The World Cup 2014 may have ended but RealityMine will be sharing World Cup insights from our data all this week. Today we are looking at the behavior of Americans viewing the USA vs Belgium game.
There’s no doubt that July 4th is one of the most significant events in American history, what better way for RealityMine to mark this day than to dive into our data to share some insights into how the Americans of today spend Independence Day?
Mobile devices are increasingly being used to assist in all aspect of day to day life. RealityMine have investigated how Americans use technology in the office.
Almost 40% of people browsing travel sites do so on Mondays! RealityMine has used both USA TouchPoints e-diary and passive data to dig deep into the role that technology plays in the modern holiday planning process.
