RealityMine today announced the addition of its Experience SDK to its product offering.
Building on its deep relationships and experience within audience measurement, RealityMine have extended their technology to address unfulfilled needs in the market for voice of the customer (VoC) data capture. The technology allows brands to target opted-in users with surveys based on their engagement with competitor websites and applications.
“Existing VoC data capture technology provides brands with virtually no context around how they are performing against their competitors,” said Billy Grant, Head of Product at RealityMine. “We see a significant gap in the market to provide brands and agencies with contextual data across competitor websites and applications that can only be currently accessed through owned properties. Our Experience SDK opens a new front in the search for high value competitive intelligence; enabling brands to not only contextualise their existing data, but to also learn from competitor tactics and strategies that they can employ to increase loyalty.”
RealityMine’s Experience SDK can be integrated into existing mobile applications, allowing both brands and agencies to target micro-surveys based on interactions with any website or application without any sensitive behavioural data leaving the user’s device.
About RealityMine
RealityMine enables many of the world’s largest market research, media and customer intelligence organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. RealityMine is headquartered in Manchester, England with offices in London, Stockholm and Sydney. For more information, visit realitymine.com
