TouchPoints USA offers syndicated single-source, consumer insight data designed to inform integrated communications, strategy, planning and execution. TouchPoints data is made up of three elements: active data, collected through panelist...
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Key findings: Older Millennials (25 to 34 years) are the main users of mobile dating services 1 in 5 mobile dating app users are already in a relationship! The weeks...
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Mobile use in-store, also known as showrooming, has increased dramatically as online shopping continues to grow and mobile devices have become ubiquitous. Shoppers are keen on using smartphones to compare prices...
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The purpose of this research study was to discover the behaviors of affluent Americans and their consumption of media, comparing financial and sports media and how they differ through exposure...
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With January blues finally setting in, consumer’s peak of happiness may be lower than usual, but that’s not to say it’s any less of a window of opportunity for advertisers. Emotions...
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