RealityMine has analysed the data collected from viewers of the USA vs Germany game. We found a large number of World Cup fans viewed the match from their workplace, that’s almost four times the number of in-office viewings of any of other World Cup games!
The World Cup 2014 may have ended but RealityMine will be sharing World Cup insights from our data all this week. Today we are looking at the behavior of Americans viewing the USA vs Belgium game.
At 5PM March Madness viewers are hungry and play games on their mobiles during tournament viewing! Using passive mobile metering and USA TouchPoints e-diary data, RealityMine has revealed the mood and devices used across a viewer’s day.
Delving deeper into the behavior of March Madness viewers, RealityMine have used audio fingerprint technology and USA TouchPoints e-survey data to draw insights about snacking, recall of commercials, viewing methods and more.
In this most recent Insight we look at who people were with whilst they watched the Super Bowl, how they were feeling whilst watching it and whether they stayed tuned in until the end.
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