The World Cup 2014 may have ended but RealityMine will be sharing World Cup insights from our data all this week. Today we are looking at the behavior of Americans viewing the USA vs Belgium game.
Read More
Delving deeper into the behavior of March Madness viewers, RealityMine have used audio fingerprint technology and USA TouchPoints e-survey data to draw insights about snacking, recall of commercials, viewing methods and more.
March Madness is renowned for its popularity with advertisers; RealityMine have collected and analysed passive and e-diary data to gain an insight into the behavior, media consumption and emotions of the March Madness audience.
New Research from Spark, RealityMine Shows Sports TV, Mobile Use Reach Highs on Selection Sunday Unlike many sporting events, March Madness seems to tip off at championship intensity, according to…
In the USA we asked respondents every half hour what they were doing, who they were with, how they were feeling and a series of media specific questions. The results reveal some interesting insights for brand advertisers.
Introduction: With March Madness gaining momentum in viewership and ad spend over the recent years, advertisers now have a golden avenue in live sports to tap into other than Super...
Read More
RealityMine look at how mobile app use varies between males and females.
RealityMine look at the passive mobile device data for three employees who went on holiday in Europe over the summer to analyze mobile device behavior when abroad.
