Keeping in the theme of World Cup viewing behavior, today we have analysed our data collected from American panellists who viewed the USA vs Germany game on June 26th. This infographic visualises a number of interesting findings that have been captured by both USA TouchPoints e-survey and our passive mobile metering tools. We found that the proportion of people who viewed the match in the workplace was almost four times that of viewers of other World Cup matches – it sounds like the action of the previous two USA games enticed employees to cheer their national team on against the World Cup champions, Germany.
