Wall Street Journal – Media Moments
Note: This case study was first published on Kadence.com.
Client Objective
Committed to becoming a truly digital news brand, the Wall Street Journal sought a review of its multi-platform product portfolio to optimise its investment strategy, better support retention and acquisition efforts, and improve overall efficiencies.
The Wall Street Journal required a better understanding of its customers’ needs and behaviours, how they interact with the brand and content, and a clear direction for future proofing the brand’s product portfolio.
Solution & Results
Project Moments delivered unparalleled insight into audiences’ daily touchpoints with news media brands, blending cutting-edge and traditional methodologies supported by RealityMine’s RealityMeter technology to build a detailed understanding of behaviours and needs, to drive real business change.
