With massive consumer adoption rates, streaming has driven a permanent shift in content consumption. With advertiser dollars flowing in, more comprehensive and trusted measurement is critical.
In this case study, RealityMine answers ‘How can we measure audience engagement, service usage and content performance across the streaming ecosystem?’ through a pilot study ran in the USA with RealityMine Connect to understand the streaming viewing habits of US audiences during the holiday season.
What Are Viewers Really Watching? Exploring The Say-Do Gap In Streaming Content Research
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