Use Case
Growth
Acquire, retain & monetize high-value app users
Expose the real drivers of loyalty, attention, churn, and spend across your category
Are you actually retaining your most valuable customers, or are they quietly spending elsewhere?
Leverage rich competitive intelligence to meet emerging app user wants and needs. In fiercely competitive categories, app users can easily switch, divide attention, and spend across multiple services with little friction.
Yet decisions on retention and growth are often based on either patchy market data or what happens on your own platform, leaving little visibility around how competitor offerings influence your customers – both in the moment of choice, and over time.
Want to know how competitors are influencing your customers?
As a result, teams risk misreading churn, underestimating competitive pressure, and investing in strategies that fail to protect or grow share-of-wallet.
RealityMine shows you where your revenue is really going – and how to win it back.
Benefits
What you can do with RealityMine
By tracking real customer journeys across your platform and competing services – down to the features, offers, and moments that drive or impede conversion – we capture these behaviors and structure them into data feeds that plug into your analytics, so you can see exactly where and why customer value is being lost or won.
Identify which customer cohorts are shifting spend and engagement to competitors through individual customer journeys, at scale
Understand which features, incentives, and experiences are pulling users away in real scenarios
See how different platforms win orders, engagement, and loyalty
Track patterns of defection and return across geography and cohort — not just drop-offs, but long-term churn
Evaluate whether your retention, pricing, and growth strategies are really working — or just boosting internal metrics
Reclaim customer value that would otherwise be lost to competitors
RealityMine enables platforms to protect and grow share-of-wallet by understanding where value is being lost, why it's happening, and how to win it back. By grounding decisions in real cross-platform behavior, teams can move beyond reactive guesswork and take control of how customer value flows across their category.
