Real digital journeys, revealed.

Our latest case study, ‘Fallout: A Blast From The Past’, explores the interplay between different forms of media in today’s world of influencers and hyper-connected consumers.

With massive consumer adoption rates, streaming has driven a permanent shift in content consumption. How engaged are consumers with competitor services? What content is appealing to high-value ad audiences? This case study answers these questions, and more.

Volkswagen set out to boost brand likeability and consideration among car buyers and drivers, launching #YourWagen, a multi-channel campaign spanning TV, Digital, Social, Video on Demand (VOD), and Out-of-Home (OOH). But measuring effectiveness across these diverse media—especially within the walled gardens of social media—posed a significant challenge.

As the food delivery market races toward $1.4 trillion in revenue, restaurants are facing growing pressure to optimise pricing, promotions, and visibility, especially on third-party delivery apps.Yet many QSRs operate with a major disadvantage: they can only see what happens on their own menu, not how customers behave across the broader app environment.One leading global restaurant brand partnered with RealityMine to close this visibility gap.

‘TikTok Unraveled: Perceptions vs. Reality’ (winner of Best International Media Research at the Adwanted Media Research Awards 2024) explores how the TikTok user behaviour and attitudes in SE Asia compares to the widely held perceptions and assumptions in the media.