RealityMine® is the definitive source of truth on consumer behavior across platforms and devices - anchoring digital investment in a true picture of what real people are doing across the app, web, and AI universe. We fill strategic blind spots beyond first-party data, delivering unmatched visibility of competitive threats, market risk, changing customer behavior, and emerging opportunities outside your ecosystem.
With RealityMine’s privacy-safe approach, clients can confidently allocate growth investment, shape product strategy, and secure market leadership in an AI-enabled world.
Use cases
Solutions
Reveal what drives discovery, consideration and conversion with real data on browsing, basket behaviour and purchase intent.
Track searches, product views and checkout steps
Analyse full-funnel shopping behaviour
Identify key touchpoints to improve conversion
We collect in-app behaviour data across major platforms and deliver this crucial competitive and strategic learning to clients.
Journey
Mapping
Visualize the entire customer journey across touchpoints.
Behavioral
Analysis
Analyze customer behavior at each stage of the journey.
Touchpoint
Optimization
Identify and improve keytouchpoints.
Customer
Feedback
Gather and analyze feedback to enhance the journey.
How Reality Mine Works
We collect in-app behaviour data across major platforms and deliver this crucial competitive and strategic learning to clients.
‘TikTok Unraveled: Perceptions vs. Reality’ (winner of Best International Media Research at the Adwanted Media Research Awards 2024) explores how the TikTok user behaviour and attitudes in SE Asia compares to the widely held perceptions and assumptions in the media.
Read moreAs the food delivery market races toward $1.4 trillion in revenue, restaurants are facing growing pressure to optimise pricing, promotions, and visibility, especially on third-party delivery apps.Yet many QSRs operate with a major disadvantage: they can only see what happens on their own menu, not how customers behave across the broader app environment.One leading global restaurant brand partnered with RealityMine to close this visibility gap.
Read moreVolkswagen set out to boost brand likeability and consideration among car buyers and drivers, launching #YourWagen, a multi-channel campaign spanning TV, Digital, Social, Video on Demand (VOD), and Out-of-Home (OOH). But measuring effectiveness across these diverse media—especially within the walled gardens of social media—posed a significant challenge.
Read moreWith massive consumer adoption rates, streaming has driven a permanent shift in content consumption. How engaged are consumers with competitor services? What content is appealing to high-value ad audiences? This case study answers these questions, and more.
Read moreOur latest case study, ‘Fallout: A Blast From The Past’, explores the interplay between different forms of media in today’s world of influencers and hyper-connected consumers.
Read More
Social Media
Go beyond likes to understand real engagement
Track how users interact with content, creators and competitors across major platforms.
Creator engagement tracking
Format and platform comparisons
Brand and advertising interaction