Optimise your product strategy based on real user behaviour
Go beyond your own first party data and follow consumers across the entire category. Increase the success of your future products and market entry choices.
Key Features
Audience-Driven Product Growth
What are users up to on websites, apps, and third-party competitor platforms? Observe browsing patterns, search queries, social media use and more, and understand user journeys to engagement and monetisation. Monitor early adoption of AI features and tools and track changing consumer behaviour – at both a macro and micro level.
Advance Product Innovation
Learn where your competitors are finding success and identify the features that users are engaging with across competitor platforms and walled garden ecosystems. Go beyond reliance on your own first-party data and traditional market research insight. Build a proprietary competitive and consumer intelligence capability todrive product advantage.
Strategic Market Positioning
Optimise your product, platform and partnership strategies to get your products, propositions and strategies right, based on a holistic and comprehensive view of consumer behaviour. Be wise to market threats driven by fast-changing consumers - in a fast-changing competitive ecosystem, and capture the most promising market opportunities and build competitive advantage. Enhance your approach to regulatory engagement through proprietary, data driven insights.
Market
Research
What are users up to on websites, apps, and third-party competitor platforms? Observe browsing patterns, search queries, social media use and more, and understand user journeys to engagement and monetisation. Monitor early adoption of AI features and tools and track changing consumer behaviour – at both a macro and micro level
.
Innovation
Workshops
Learn where your competitors are finding success and identify the features that users are engaging with across competitor platforms and walled garden ecosystems. Go beyond reliance on your own first-party data and traditional market research insight. Build a proprietary competitive and consumer intelligence capability todrive product advantage
.
Strategic
Roadmapping
Optimise your product, platform and partnership strategies to get your products, propositions and strategies right, based on a holistic and comprehensive view of consumer behaviour. Be wise to market threats driven by fast-changing consumers - in a fast-changing competitive ecosystem, and capture the most promising market opportunities and build competitive advantage. Enhance your approach to regulatory engagement through proprietary, data driven insights
.
