Media Measurement Other
How to do Path to Purchase Research: Sorting the Facts from Fiction
To provide a foundation for the analysis of ‘what’ shoppers are actually doing online, Nepa have partnered with RealityMine as its technology partner to further enable Nepa’s digital behavioral data solutions. Watch our 30-minute webinar hosted by Lindsay Parry, Managing Director of Nepa, Kit Sandford, Head of Analytics at Nepa and RealityMine CEO Chris Havemann.
During this session, we explore how—by combining behavioral data collected through RealityMine’s passive metering technology and Nepa’s methodology and analytics to blend usage and attitudinal data—Nepa is able to provide a unique path to purchase offering that unites consumer survey, diary, behavioral, and attitudinal data.
Healthcare Research Worldwide and RealityMine Webinar
Information In – Influence Out
Many people with rare and invisible conditions turn to patient influencers who play a central role in spreading information and making connections to form a community. But, where do these advocates get their information from?How does the variability of the advocate’s day-to-day experience impact their communication? How do they spread their information? These are some of the questions that Healthcare Research Worldwide asked in a novel self-funded study conducted in early 2019. Join us on 4th September to learn how HRW was able to examine the flow of information into and out of patient influencer ecosystems using our RealityMeter technology to track media consumption on mobile and desktop.
Media Measurement
How to do Path to Purchase Research: Sorting the Facts from Fiction
To provide a foundation for the analysis of ‘what’ shoppers are actually doing online, Nepa have partnered with RealityMine as its technology partner to further enable Nepa’s digital behavioral data solutions. Watch our 30-minute webinar hosted by Lindsay Parry, Managing Director of Nepa, Kit Sandford, Head of Analytics at Nepa and RealityMine CEO Chris Havemann.During this session, we explore how—by combining behavioral data collected through RealityMine’s passive metering technology and Nepa’s methodology and analytics to blend usage and attitudinal data—Nepa is able to provide a unique path to purchase offering that unites consumer survey, diary, behavioral, and attitudinal data.