After two days spent at ESOMAR congress, there were some very strong, consistent themes that came through the presentations that I sat in.
Consumers are living through their mobile devices in increasing ways and this
- Sherry Turkle, MIT professor and author of http://amzn.to/QcUiGV
- Ratings everywhere, the importance of the personal brand, and everything will be recorded.
Market research companies must rethink the way they make money
- Market researchers, for the most part,
Tried and true techniques are not necessarily going to remain the most relevant
- New players are coming into the market from very different angles and they are disrupting the market
- Google:
- Facebook:
- Survey Monkey:
