Gain a new perspective

The RealLife Apps report is event based and a record is provided for every app session — RealityMine classifies this as every time an application comes into the foreground of the device screen. As a result, applications running in the background will not contaminate the data with unwanted noise.

Use cases for RealLife Apps include:

• Measure app usage alongside browsing activity.
• Identify how various installed apps impact brand loyalty.
• Reveal how many apps are used regularly by respondents.
• Determine where apps feature in the purchase journey and what role they play.